Owned the full buyer and seller experience for an e‑commerce marketplace, across both web and mobile. Three decisions from that work, in their own words:
Decision 1 — The desktop nobody built for
It started with a simple piece of feedback: sellers were calling daily because they couldn't list products on desktop — the seller panel had only ever been built for mobile. I redesigned the desktop version to align with mobile, then split the product‑add form into separate cards by information type, so sellers could focus on one thing at a time. Calls slowed down over time — and one seller even called back just to say thank you.
Decision 2 — A chat that didn't need an instruction manual
The employer wanted the existing buyer‑seller chat expanded — product sharing, discount codes, price negotiation, reactions, canned replies — without it turning cluttered. Since Passazh's users spanned such a wide slice of Iranian society, I based the design on WhatsApp's familiar UI: message bubbles, read receipts, the contact‑list‑plus‑chat layout. That familiar skeleton let the more complex features sit on top without anyone feeling lost.
Decision 3 — The cart that remembered
Buyers kept losing track of products they'd removed from their cart when they weren't ready to buy yet. So I designed a second cart — a holding space for items instead of deleting them outright.
